Innovation at Marks & Spencer Food Store Assignment

Innovation at label & Spencer Food Store - Assignment ExampleThe family possesses 360 franchised stores, wholly owned and partly owned stores in 42 territories across Middle East, Europe and Asia. At tag and Spencer, customers reveal through stores, phone as well as online. (Reuters, n.d.) According to the predictions of IGD, the size of the nurture of the online food and securities industry stores will get doubled in 2014. It has been forecasted that the annual growth rate of food product stores will get three times faster than the wider grocery market. With the penetration of internet and rising familiarity with broadband, the take to be of retail websites and online services will get enhanced. The online world is now increasingly influencing the decisions of shoppers. (IGD, 2009) Types of Innovation Innovation more lots than not lies in the eyes of beholder. What may be innovative for one person bottomnot be innovative for another(prenominal). on that point are many di fferent types of innovations which company opts. The basic structure of innovation revolves around one of the future(a) or all of the following. It includes Product Under this category, organization ordinarily changes the products or services they offer to their customers. whatsoever modification, alteration, variants etc. come under the proposition of innovation in product category. Process Under this head, companies usually changes the way they create or deliver their products. This includes value addition. Positioning For positioning innovation, companies changes the context in which the undertake products has to be communicated or framed. Paradigm Shift Paradigm shift refers to changing the mental modes of customers by providing other innovative ways of using the products. Paradigm shift usually shifts the perception of customers towards a certain product. (Innovation, 2005) Marks Spencer Food Store Apps Several applications have been developed for smartphone these days. So me of them have become so lucky and useful that users consider them as an integral part of their lives. Great deals of applications have been developed for facilitating shopping at grocery stores. According to a recent research, Americans spend millions of dollars each day in grocery shopping. due(p) to such huge market of grocery shoppers, the type of application which needs to be designed mustiness be the one which can facilitate shoppers in shopping for groceries. The type of innovation which has been selected comes under the head of Process. Innovation in Apps for Marks and Spencer Food Store Apps, which are to be designed for Marks and Spencer Food Store possess some innovative births which would help the shoppers in making it convenient to shop for groceries. The innovative features of apps include By using this App, one can save money at grocery store humans spend a great amount of money in the products related to food. This often affects the budget. Spending hundreds or thousands of dollars on food items raises the concern of budget. Without having a shopping lists, one can be prone to buying on impulse which leads to buying unnecessary stuff as well. By this app, shoppers can prepare a list of items along with their prices and can select accordingly. Buying local food this feature will help in buying fruits and vegetables from local farmers which will not only reduce approach but will also be good for health. (Gamm, 2010) Coupons offered by using this app, customers would need not to cut down coupons from newspapers. Instead, a feature of this app would help in providing coupons available on some