Marketing Starbucks Essay Example | Topics and Well Written Essays - 2250 words

Marketing Starbucks - Essay Example Further there is provided an overview of the Starbucks Corporation and its current business activity. Based on the key findings of the food and beverage industry and marketing strategy of the Starbucks Corporation there have been developed several recommendations for the American-based coffee retailer operating in the UK market. These recommendations included the following: putting more efforts towards promoting the uniqueness and special Starbucks experience offered to the British customers; focusing more on the development and promotion of the healthy food; developing more flexible pricing strategy, special offers and discounts to the British consumers. Starbucks Corporation has a long history of the transformation and business growth. The company began its existence in 1971 as a roaster and retailer of ground and whole bean coffee, spices and tea in Seattle, US. Nowadays, the company has global presence and its overall business is operated through almost 20, 000 retails stores worldwide (Starbucks Company Profile 2014). The mission of the company is â€Å"to inspire and nurture human spirit – one person, one cup and one neighborhood at a time† (Starbucks Company Profile 2014, 1). The company has aligned its business strategy with the sustainability and has undertaken a set of initiatives aimed at ethical sourcing, environmental stewardship and involvement of community (Starbucks Company Profile 2014). Starbucks is operating in the food and drink sector, namely in the Takeaway and Fast-Food restaurants industry. While the industry has faced a recession during the past few years as a result of global financial crisis, majority of operator have benefited from this as consumer’s behavior shifted from more expensive meals to cheaper alternatives (Connel 2014). Another shift of the consumers’ behavior is continuously increasing towards low-fat, low-salt, and

Add words to all the subtitles that is in yellow Essay

Add words to all the subtitles that is in yellow - Essay Example Seniors can benefit by learning to do online banking instead of standing in long lines at the bank. Seniors can also sign up for Medicare benefits and make changes online. It is also imperative to consider relative technical understanding of the older generation in regard to technology use as compared to the young people. This will serve as a critical parameter in assessing their level of commitment towards use of technology. The overall attitude and desire to use technology in their banking activities exhibit a uniform pattern. This is because most of the elderly persons are time conscious and physically vulnerable to fatigue from the traditional banking method. Adoption of online registration and subsequent use of such applications is likely to encourage the older generation to embrace it outside the limits of Medicare services and banking to many other activities like insurance services, online notification from various organizations for which they are membership and air travel bookings. The chosen sample size is representative of overall technology perception trend among the total population. The current research is the growing aging population in this country and the increasing need for access technology leadership believe there is a growing gap (Gilly, 2012). Resistance to computer use by specific age-related segments of the consumer population further fueled the computer literacy debate (Gilly, 2012). Defining the attitudes and perspectives of an aging population in regards to their understanding of accessing technology can address foundational problems. The study integrates an ethnographic qualitative view to change leadership perspective to foster improvements in technology for the aging populations (McMurtrey, 2011). The increasing technological advancement which surpasses the rate of familiarity with the aged population is one major challenge. This means a significant technology acquisition time lag which is